GROUNDFLOOR Blog 4 Ways TikTok Can Help You Grow Your Real Estate Business

If you're not on TikTok yet, it's time to get with the program in terms of social media. With over 800 million active users worldwide, TikTok is quickly becoming one of the most popular social media platforms. And while it's largely known as a social media platform for Gen Zers to share quick, funny videos, it's also an incredibly powerful tool for real estate agents looking to generate leads and grow their business. Let's start with understanding TikTok for social media.