Press Release: Group IMD : PREFERRED MEDIA AND GROUP IMD INTEGRATE BROADCAST MASTER DELIVERY

Preferred Media is excited to announce a new integration with Group IMD. You can now send your broadcast masters straight from the IMD interface to your archive at Preferred Media. So you can integrate your broadcast masters with their production elements into a single source of truth. With a few simple clicks. Missing Masters and Orphaned Elements Your master provides the key archive record for each completed job and is the essential reference point for all of the elements. You'd never throw it out. Yet all too often, it's the one piece missing from your archive. Why? Masters take one path for broadcast, while production elements are packaged up separately on to hard drives for deep storage. There's no guarantee they'll ever meet again. Completing the puzzle For your Media Asset Management system to work, you first need to get all your content in there, with all the relevant metadata, categorised correctly. Your final broadcast master has all the metadata for the job already attached. Key numbers, job numbers, the works. Without the masters, tracking down the elements is like trying to finish a puzzle without the picture on the box. When you add the master and its metadata to your DAM, it makes searching - and finding - all the associated files a breeze. And it's now as easy as ticking a box. Creating a Single Source of Truth Today's broadcast digital asset libraries have evolved to solve the problem of content management for the advertising and marketing sectors. Whoever owns the video archive, agency or brand, the cloud promises online visibility and seamless sharing of assets. That's why Preferred Media created MediaPhile. What's special about MediaPhile is that it can handle the most data-hungry video file you throw at it. It eats 8K rushes for breakfast and size is never a problem. So with MediaPhile, you have the option to keep all the rushes, audio, artwork, sub-masters and masters - in one place. MediaPhile offers what most DAM systems can't - a single source of truth - for all your content. · Easily accessible and safe in the cloud. · For as long as you want. You don't want to chase different suppliers every time you need an asset. Now you don't have to. From masters to sub-masters and rushes, you can keep it in MediaPhile, with all the hard work of ingest done for you by our Customer Service team. Benefits for Brands and Advertisers In the Mad Men days, you used to have one agency looking after your brand library. But over the years you changed agencies, produced for more mediums and added new suppliers. Maybe you even produced some jobs in-house. Maintaining visibility over your content has become more complex. Imagine you want to remake an existing ad. Do you know what files you have, or even where to look? The solution is simple. Just ask your agency to make Preferred Media available as a destination on their Group IMD account, then despatch to Preferred Media at the same time as your normal broadcast despatch. Your complete library will populate progressively, and you'll be future-proofed for any urgent jobs. Benefits for Agencies Once upon a time, in the pre-digital production era, agencies had a job bag and a tape library. Those made up the agency's single source of truth for productions. All the elements, all the information about them, all the masters, visible and touchable on one shelf. Now, elements go one way and masters go another. You have different versions for TV and online. Local and international. You use a range of production companies. Plus some campaigns you produced entirely in-house. When you need to re-version an old ad in a hurry, what do you do? Where do you look? Your best option is to recreate that centralised job bag. Reunite masters and elements in your Preferred Media archive. All you need to do is ask Group IMD to make Preferred Media available as a destination on your account. Then despatch to Preferred Media as part of your normal broadcast despatch process. Over time, you will build a complete library - so you can respond quickly to an urgent brief. About Preferred Media Preferred Media is an Australian company with over 30 years of experience looking after content assets for creatives, producers, agencies and brands. Our fully managed media asset management service MediaPhile is a natural progression from our original service offering climate-controlled storage of hard media formats. We also offer remediation and digitisation of pre-digital content, making us a one-stop shop for all your media management needs. Experts in metadata, asset management and content security, we manage over 20 million media assets for more than 300 clients across Australia and overseas. For more information visit https://preferredmedia.com.au. About Group IMD Founded in 1996, Group IMD has grown continuously to become the world's most extensive pure play, broadcast quality, video advertising platform. With a focus on technology, Group IMD automate, connect and transform the way in which the advertising community work. With over 35 offices across Europe, Asia Pacific, Australasia, the Middle East and Latin America, Group IMD enables possibilities all over the wolrld. For more information visit https://www.groupimd.com/au-en/.