Growlabs: The MarTech Minute: Cadent's addressable TV platform; AdRoll buys Growlabs; more

Martech in Motion Cadent launches addressable TV platform The new Cadent Advanced TV Platform will provide access to 70 million addressable households through cable, network and OTT supply relationships. Using the integrated TV data ecosystem, advertisers can build custom target audiences using first-, second-, or third-party data that are anonymously matched to addressable households in the U.S. AdRoll scoops up Growlabs AdRoll Group will leverage Growlabs' data to enhance its data grap[...]