Showcasing your brand is key when attracting new talent. Today's media landscape is different than it was 5, 10, 15 years ago. The first action an applicant takes is to search for your company on Google and social media. Future employees want to see that your brand has a voice. They want to see your culture splashed across your website. It can be tough to decide how to communicate your culture. Below you'll find 5 inbound tactics to bring your applicants to you.