Grupo Gallegos: Hass Avocado Board Names Grupo Gallegos Agency for Digital and Social

The Hass Avocado Board has brought on Hispanic shop Grupo Gallegos as its lead digital and social media agency for the U.S., following a competitive review.Ten agencies competed in the review, which was led by Select Resources International, and three made it to the final round, said Gina Widjaja, director of marketing and communications at the Hass Avocado Board. She said Grupo stood out from the other agencies because of its creativity, impressive talent, bilingual capabilities and focus on both general market and Hispanic consumers.Prior to Grupo, BusinessOnline handled digital and social media for the board. Representatives from the firm were not immediately available for comment.Continue reading at AdAge.com