Amul, India's food and dairy brand, is marking five years of #SimpleHomemadeRecipes, which it describes as the world's longest-running live cooking show. Launched in April 2020 during the COVID-19 lockdown, the series has continued daily, featuring recipes and stories from chefs and home cooks across the world. To date, the show has run over 10,000 [...] The post Amul marks five years of world's longest-running live cooking show with 10,000+ episodes and 5 billion views appeared first on MediaBrief.
Amul is an India-based food processing company that manufactures and distributes dairy products such as butter, paneer, ghee and chocolate for retailers.