Gummicube: Airship acquires ASO specialist Gummicube | Mobile Marketing Magazine

Airship CEO, Brett Caine Mobile app experience company Airship has acquired App Store Optimisation (ASO) specialist Gummicube . Airship said that by linking Gummicube's ASO technology and expertise with its own App Experience Platform (AXP), brands can now optimise value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty, and monetisation. The combined entity offers brands a single set of enterprise solutions that together offer app store optimisation, customer journey orchestration, no-code native app experiences and app UX experimentation. Both Airship and Gummicube customers will quickly benefit from access to new technology and expanded expertise to bookend growth and retention by more efficiently and effectively addressing both sides of the mobile app value chain...