We just watched a very interesting video on Brand Activation that truly underscores how critical Brand Activation is to all MarCom Pros. The video is based on a Google + Hangout interview with Pam Kermisch, Integrated Communications Director of Cereals at General Mills. Pam is also the Chairman of the <a a="" href="http://www.baalink.org">www.baalink.org</a>">http://<a href="http://www.baalink.org">www.baalink.org</a>">Brand Activation Association (BAA). Pam emphasizes that Brand Activation is not just the latest marketing buzzword; it is a critical and ongoing strategy for building and nurturing customers' relationship with your brand. The 35-minute interview touches on a variety of interesting and critical MarCom topics. But rather than going into detail in this blog, you can watch it yourself at <a a="" href="http://www.baalink.org/resource/google-hangout-meet-activators-pam-kermisch-general-mills">www.baalink.org/resource/google-hangout-meet-activators-pam-kermisch-gen...</a>">http://<a href="http://www.baalink.org/resource/google-hangout-meet-activators-pam-kermi">www.baalink.org/resource/google-hangout-meet-activators-pam-kermi</a>..."><a href="http://www.baalink.org/resource/google-hangout-meet-activators-pam-kermisch-general-mills">www.baalink.org/resource/google-hangout-meet-activators-pam-kermisch-gen...</a>.
