Hamlyn Senior Marketing Blog BIG PICTURE, BIG RESULTS

Boasting a 40-year tradition of providing outstanding long-term care to the community it serves, Lucy Corr Village, a not-for-profit CCRC in Chesterfield, Virginia, was struggling with growing the occupancy of its newer independent living community. Without a firm position in the marketplace, an unstable census and a desire for increased revenue, it was clear the sales process for the community was not working. "We used strategies we thought we should, like expensive TV and radio advertisements, and a big marketing team. We needed direction and focus to grow occupancy and accomplish sales goals." The Lucy Corr team needed assistance in gaining perspective - in seeing the big picture - and creating a realistic plan to achieve the results they needed. When Hamlyn Senior Marketing began collaborating with the staff at Lucy Corr Village, that picture quickly became focused - using four key strategies. Paradigm shift. Success, in this case, worked from the top down. Hamlyn's experts first worked with the C-Level leaders at Lucy Corr to review budgets, research past sales and discuss existing policies and procedures to highlight what was working for the community - and what wasn't. By clearly illustrating strengths and weaknesses, executive management recognized that changes...The post BIG PICTURE, BIG RESULTS appeared first on Hamlyn Marketing and Development.