Hamlyn Senior Marketing Blog What Conversation Would You Have with a Resident Today?

Covid-19 has turned the tides at a high cost. We have all suffered a dreadful loss of normalcy and experienced unwelcome turmoil at the hands of this insidious virus; and its spread has left the world struggling to emerge unscathed. Our aging population has been hit particularly hard. In light of our altered and challenging environment, it's a sure bet that the conversation you would have with a resident today would be quite different from your previous exchanges. If you were to ask today's seniors what matters most to them, your answer would be two-fold. Health and safety is top of mind for today's senior, but there is a great deal more to life. Your community is their home...a place where residents should feel safe, but where they also expect and deserve comfort, respect, dignity and a life well worth living. No longer is our strongest senior living community pitch about incredible dining options and engaging events. In order to survive and thrive in these extraordinary times, senior living communities need to shift sales strategies from a social focus, and begin to cultivate an effective sales culture through effective behaviors. We need to build trust within our community based on...The post What Conversation Would You Have with a Resident Today? appeared first on Hamlyn Marketing and Development.