Hamlyn Senior Marketing Blog What is A La Carte Marketing??

Occasionally we at Hamlyn meet a client who is looking to make big changes. They request a long proposal outlining a full spectrum of services and require a complete overhaul of their marketing plans. Next, we happily oblige and embark on an integrated partnership. However, we often come across a client with unique needs and perhaps a strict budget, or hesitation to commit to a long contractual agreement. We choose not to see this as a missed opportunity. These instances offer a perfect opportunity to utilize an a la carte marketing structure. This style of marketing and pricing offers a unique approach and many benefits. This style outlines a menu of services to the client who can than pick and choose based on their specific goals. As leaders in marketing for senior housing, Hamlyn understands that one community may require sales training, while another lacks event planning and direct mail execution. Why it's changing the game of marketing. As a la marketing becomes a trend in small business services and pricing structure, it offers a distinct competitive edge. Unlike full marketing strategies, these marketing plans offer three unique benefits as they are easily adaptable, provide exceptional insight of the marketing, and guarantee...The post What is A La Carte Marketing?? appeared first on Hamlyn Marketing and Development.