Collington had an unusual situation: the majority of residents and prospects came from outside the primary market area. A mail campaign and successful event introduced the community to the primary market area at costs per lead less than half the industry average.The post When the Primary Market Is the New Market appeared first on Hamlyn Marketing and Development.
Hamlyn is a New Jersey-based marketing company that provides services such as strategic planning, branding, recruitment, and sales training for the senior living industry.