Hardycapital: Online Retailer Kits Eyecare Names Rob Long as Chief Marketing Officer

VANCOUVER, British Columbia-Kits Eyecare Ltd., a North American online retailer of eyeglasses and contact lenses, has named former Coastal Contacts executive Rob Long to the role of chief marketing officer. Long joins Kits from Dyson Canada, where he sat on the leadership team and led the direct-to-consumer division. Kits was founded in 2018 by Roger Hardy, who previously had launched one of the groundbreaking brands in omnichannel eyecare, Coastal Contacts Inc., which owned Coastal.com, Clearly.ca and Lensway.se. Hardy is currently the chief executive and chairman of Hardy Capital.