Harena Data, Inc.: National CineMedia Strikes Esports Advertising and Content Monetization Deal with Harena Data

Cinema advertising network National CineMedia (NCM) has struck an esports advertising and content monetization agreement with Harena Data, a leading esports community aggregator, it was announced today. Under the deal, NCM will have the exclusive right to sell advertising across Harena Data's ad-supported esports content and events in the U.S., including in movie theaters, on [...]The post National CineMedia Strikes Esports Advertising and Content Monetization Deal with Harena Data appeared first on Boxoffice.