Not usually the first thing you think of when starting a company, but where you want to end up impacts everything you do. I sit on the board of ChatThreads, where we are in the process of raising an equity round to fund the growth of the company. Early in the process, an investor asked what the company could do to accelerate and maximize our exit. I replied my standard response: " We intend to build a great business. By building a great business, we create a great exit." While my answer was accurate and sincere, I owe the investor a more nuanced answer. What Makes ChatThreads Valuable ChatThreads is a media research company that helps primarily Consumer Package Goods (CPG) companies evaluate with a 360-degree view in real time the effectiveness of their advertising dollars. As an early stage business, with a coveted product offering and broad applicability, ChatThreads can grow in many ways: Maximize the revenue from a ... Continue reading →
