Hathway: Hathway, DEN launch cable channels to tap into short-video boom
Reliance Industries' Hathway and DEN Networks have launched TV channels dedicated to short-form video content, tapping into the popularity of formats like Instagram Reels. By featuring influencer-driven, user-generated content, they aim to engage younger audiences who favor digital platforms over traditional TV.
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Hathway is a provider of set-top boxes, digital cable television and broadband internet services for residential and commercial customers.
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