The line between clinical operations and hospital finance is blurring. In this market environment, alignment between the clinical side and the revenue cycle side is critical.Why? Because patients are increasingly under financial pressures that are preventing them from seeking, complying with or paying for their share of care. Cost shifting and consumerization aren't easing those financial pressures; it could be argued, in fact, that they are (at least in the short-term) exacerbating the problem. That has a negative impact on patients' health outcomes.