Today's hospital CFO is drastically different from that of 20 - or even 10 - years ago. They're no longer just number crunchers. They're responsible for much more than just annual budgeting, finance reporting, endowment management and capital investment. Now that consumer-driven healthcare is here, patient-consumers' perceptions of the care they receive are of paramount importance: they drive patient engagement, treatment compliance, patient outcomes, care relationships and word-of-mouth reputation.As a consequence, C-suite partners are calling upon hospital CFOs, " to help ensure the organization has the procedures, policies and quality metrics in place to deliver a positive patient experience," wrote Physician's Money Digest contributor Nick Christiano.Healthcare CFOs are morphing from Guardians of the Purse Strings into Guardians of Patient-Consumer Satisfaction. And it isn't easy taking on such a multi-faceted role. Some feel they don't have the expertise. Many aren't used to managing a host of diverse roles and are bothered by statistics that they view as too nebulous, burdensome or difficult to track and report.