Contentsquare - a global leader in digital experience analytics - recently announced it has signed a definitive agreement to acquire leading product analytics platform Heap. This deal will bring together two complementary industry players, unlocking a new era of customer insights and transforming the way businesses and organizations optimize their customers' online experience. The post Why Contentsquare Is Buying Heap appeared first on Pulse 2.0.
Heap is a California-based digital insights platform that offers solutions such as conversion rate optimization and user behavior analytics for businesses.