Helzberg Diamonds: With rebrand, Helzberg Diamonds wants public to know: 'We're still on the cutting edge'
North Kansas City-based Helzberg hopes a rebranding and more robust online presence brings a new shine that helps attract younger consumers.
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Helzberg Diamonds is a Missouri-based online marketplace that allows users to search for jewelry products such as necklaces, wedding rings, and watches.
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