HeyWire: Salesforce Buys HeyWire to Help Businesses Reach Customers Via SMS

Salesforce has made another Boston-area acquisition, scooping up HeyWire in a deal that underscores the growing importance of mobile messaging among the ways that businesses communicate with customers. The deal's terms weren't disclosed, but it's surely much smaller than the $2.8 billion that San Francisco-based Salesforce (NYSE: CRM) paid earlier this year for Burlington, MA-based [...]