Heyzap Blog IMPORTANT: Update Before November to SDK 10 for iOS 10 Support Across All Networks

Post By Amy ChoiThanksgiving and Christmas traditionally see a large surge in mobile app ad revenue. In less than a month after its release, iOS 10 is already used by more than 67% of iOS device owners. To help you take advantage of the holidays and iOS 10, we've been working 'round the clock to bring you an SDK update that supports improvements made by both Apple and our partner networks, as well as one that incorporates critical fixes for new ad tracking features available on iOS 10 so your revenue isn't affected. Read below to find out what's included, and make sure to download and integrate SDK 10 to ensure you're maximizing user retention while minimizing bugs and incompatibility issues.SDK 10: Unified PlatformSDK 10 is iOS 10 compatible, has the same API as SDK 9, and should take no time to update to. As part of SDK 10 you can now access new networks like Tremor, Tapjoy, and more.Critical Ad Tracking UpdatesiOS 10 introduces a "Limit Ad Tracking" option for users who want to opt out of being tracked by advertisers. This option masks the unique device ID (IDFA), which allows advertisers to target specific users. While only 10-20% of iOS 10 users have this enabled, attribution providers like TUNE and Kochava have confirmed that alternative methods such as device fingerprinting will be used instead to track counts, views, installs, and more. In order to make sure your conversions and eCPMs aren't affected across Heyzap and other networks, an update to SDK 10 is necessary. You can download SDK 10 and view supporting documentation here.Partner SDK UpgradesSDK 10 provides comprehensive support for the latest releases of all of our partner networks, with iOS 10 compatibility from all partners. Their new offerings include everything from iOS 10 ad tracking support to new formats, advanced analytics, and even update bonuses!ChartboostiOS 10 compatible20% bonus offered on video revenue for updating~10-40% increase in rewarded video eCPMNew formats like animated gifs and playable adsUnityAdsiOS 10 compatibleSupport for UnityAds 2.0, a major release of UnityAds' SDKAccess to brand adsEnhanced analytics and reportingVungleiOS 10 compatibleDynamic Templates enable template changes in real-time based on performance, which boosts revenueAdColonyiOS 10 compatibleEnhanced caching performanceAppLoviniOS 10 compatibleStability improvementsIncreased eCPMsThe SDK 10 download with supporting documentation is available here. Questions? We're always available at support@heyzap.com!