Heyzap Blog Programmatic Ads with Fyber Exchange on Heyzap

Post By Amy ChoiIntroducing Fyber Exchange to Heyzap, where publishers can instantly access thousands of server-side advertisers bidding on their inventory real time. Switching Fyber Exchange on via the Heyzap dashboard opens up a host of new advertisers without extra SDK integrations. Enhance your mediation revenue with just one click.How It WorksHeyzap Exchange functions just like another network on your stack, and can be easily turned on or off from your Ad Network Management page. You don't need to integrate other SDKs or create external accounts to start using Fyber Exchange if you're already using Heyzap Mediation or Heyzap Ads. Once you've turned it on, Fyber Exchange advertising partners start bidding on your inventory. If the exchange eCPM beats out that of other networks you're using through Heyzap, we'll award that impression to the bidder from the exchange. Data for Fyber Exchange will be visible on your Heyzap dashboards as if it were its own network. Fyber Exchange supports Static Interstitials and Video Interstitials with Rewarded Videos, with Native and Banners coming soon.RTB, VAST, MRAID, and HTML5 SupportFyber Exchange on Heyzap supports all the latest ad technologies that enable you to tap into demand with speed and ease. It also allows us to quickly add compatible partners going forward and widen your pool of demand sources.Fully IntegratedYou'll be glad to know that Fyber Exchange plays well with all of our other Heyzap offerings; apply Fyber Exchange ad delivery rules to a segment, or analyze exchange performance by country using Mediation Insights.Moving Ahead on the Combined PlatformWe've been hard at work building the combined platform that brings together the best of Fyber and Heyzap. The teams on both sides have been learning from one another to bring you the best possible upgrades. We're excited for the updates to come-stay tuned!