HFI Blog How the sports ingredient market will expand? Protein remains huge, but consumers are seeking more fiber.

The growth of the sports nutrition market heavily relies on ingredient suppliers. Consumers seek specific ingredients in these beverages perhaps more so than any other dairy product. Let's first look at the No. 1 thing athletes look for in dairy-based sports nutrition beverages: protein. Is it always going to be what consumers desire the most?...The post How the sports ingredient market will expand? Protein remains huge, but consumers are seeking more fiber. appeared first on HFI.