Hiebing Blog Snackable Content: How to Turn Cultural Moments Into Marketing Wins

When Lady Gaga casually dropped Culver’s restaurants’ name in an interview—what do you do? Seize the opportunity and create additional content, of course! Early in October, while out on a press junket, Lady Gaga went on Jimmy Kimmel Live and shared a tale about a memorable road trip with her Midwesterner fiancé–which of course included […]