Following the acquisition of certain assets of Feather & Black ("F&B") by Hilding Anders Group ("HA") in December 2017, the integration is complete and F&B trading strongly. F&B trading results demonstrate the need for a better end "affordable quality" bedding specialist within the UK market. A "showroom.com" business model where ecommerce supports showrooms in specific demographic locations in the UK, typically near the houses the customer lives in, is an evolved business model and direction for F&B. F&B has re-engaged with their customers through new social media campaigns which are