Hillarys: Blinds brand Hillarys launches DRTV ad campaign with Refinery

The UK's largest made-to-measure blinds brand Hillarys has launched a new series of DRTV commercials to promote its range of blinds, curtains and shutters. The campaign broke last weekend with spots running on national daytime TV and digital channels in the UK and Ireland.The adverts were created by Manchester based brand communications agency Refinery in partnership with production company The Gate. Refinery director Philip Armitage said: "The new TV ads introduce a lifestyle element into Hillarys' highly response-oriented advertising. Working alongside The Gate, we shot a series of nine commercials with a family theme, which will run for the next year. The first ads feature Hillarys' half price sale message."Media planning is being handled by Mediacom Manchester.