Hipcricket: Mobile marketing company Hipcricket files for bankruptcy, assets acquired for $4.5M

Mobile marketing company Hipcricket has made its last chirp as an independent company. The Bellevue-based company said that its assets have been acquired by SITO Mobile for $4.5 million. Hipcricket, with annual revenues of $26.7 million and 21 U.S. patents, filed for bankruptcy protection earlier this week. "Consistent with our goal to accelerate our growth, if completed, the acquisition of Hipcricket will bolster our services and solutions and increase our revenue from a customer base which would then include 38 of the Fortune 100 companies," said Jerry Hug, CEO of SITO Mobile. Here's the full press release from Hipcricket: BELLEVUE, WA-(Marketwired - Jan 21, 2015) … Read More on GeekWire