HMH Agency Blog HMH Awards: Arby’s

CATEGORY: Deep-frying a juicy idea that no one needs and (almost) everybody craves RECIPIENT: Arby’s Arby’s and agency partner Fallon have turned the classic food paradigm on its head: They’ve created a food that eats you. Enter the deep-fried turkey pillow, an invention that’s as unnecessary as it is cozy. Silly? Yes – but also smart. ... Read more The post HMH Awards: Arby’s appeared first on HMHagency.