Home Inns: Hyatt aims at upper-midscale gap with new Chinese-centric brand

Hyatt and BTG Homeinns Hotels Group, which entered into a strategic joint venture in February, have unveiled a new hospitality brand targeting China's growing but underserved upper-midscale segment. Developed as an entirely homegrown brand, UrCove (pronounced as "your cove") will be built specifically to meet Chinese travellers' preferences. According to both partners, the brand is [...]