Al-Futtaim Trading Enterprises Honda, in partnership with Memac Ogilvy, has launched a campaign that creatively hijacks the promises plastered across delivery motorcycles throughout the UAE. The campaign tapped into the insight that a majority of delivery bikes in the UAE are Hondas. Therefore, when when a delivery app in the UAE promises 'Groceries in 30-minutes' [...] The post Honda powers UAE deliveries in latest campaign with Memac Ogilvy appeared first on Campaign Middle East.
Honda is a Japan-based automotive company that designs, manufactures and markets automobiles, motorcycles, and power equipment for the commercial sector.