Hoovers Blog B2B and Big Events: Marketing Strategies That Work

Comic-con. The Olympics. The World Series. A big, crowd-drawing event in your city or region can be a boon for consumer-focused companies, but business-to-business companies shouldn't just sit on the sidelines. Business-focused companies can capitalize on these kinds of marquee events to create public awareness and new revenue by amping up their own marketing. Even [...]The post B2B and Big Events: Marketing Strategies That Work appeared first on Hoover's Sales Blog.