Hoovers Blog Breaking Tradition: 3 Marketing Alternatives for Your B2B Business

Switching your traditional B2B marketing to more cutting-edge viral and social marketing can be tricky business. Your customers may want to know what's up, your prospects may wonder about the new 'brand' on the block, and your own internal team may struggle with learning how to use digital and social tools. Make a misstep and [...]The post Breaking Tradition: 3 Marketing Alternatives for Your B2B Business appeared first on Hoover's Sales Blog.