Hoovers Blog Connecting B2B Brand Management and Customers

If you're a Business-to-Business (B2B) business owner, you probably don't think your brand is that important. You provide a quality product or service, and your work should speak for itself, right? Not necessarily. Your prospects are still people and by extension consumers, and how they perceive, you, your company and by extension your brand can [...]The post Connecting B2B Brand Management and Customers appeared first on Hoover's Sales Blog.