Hoovers Blog Trendy vs. Practical: Should You Try These Top Marketing Trends?

Evolving business trends and technology advancements have raised the stakes for business-to-business (B2B) marketers this year. More businesses are exploring strategies like content marketing, mobile marketing, live video over social media and marketing automation to fuel new leads through the sales funnel. These channels show promise, but can also bring some challenges for small to [...]The post Trendy vs. Practical: Should You Try These Top Marketing Trends? appeared first on Hoover's Sales Blog.