Hotelsoft Blog 7 Ways to increase your Direct Business | By Vish Bhatia

7 Ways to increase your Direct Business The biggest challenge that hotels face today is how to increase direct bookings and survive in an OTA dominated world. Hotels continue to struggle with rising acquisition costs, shrinking margins and declining direct customer base. Additionally there are now alternative peer-to-peer accommodation distributors such as Airbnb, VRBO, HomeAway...