Source: JUST-FOOD

Hovis: Hovis tries to win over health-conscious with latest NPD

UK baker Hovis is looking to convince shoppers turning away from bread with a range baked in wheatgerm and containing omega 3.

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Est. Annual Revenue
$100-500M
Est. Employees
1.0-5.0K
Martyn Wilks's photo - CEO of Hovis Limited

CEO

Martyn Wilks

CEO Approval Rating

73/100

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