Howell Liberatore & Associates Blog Moving Upstream - Rural Sourcing Comes to the Twin Tiers

Body: The communication and marketing industries are experiencing a sea change called rural sourcing. The world's best technologies are available in abundance which means that organized, well networked, and progressive agencies can flourish in rural (and beautiful) parts of the country such as Elmira, NY.This ground swell stems from the fact that when the standardized marketing toolkit (programs, platforms, devices, research, bandwidth, and etc...) is removed, you're left with one thing...people. At HLA we're propelling this movement. Our team features some of the Twin Tier's most capable, creative, and committed minds. We are laser focused on maintaining superior quality while managing unnecessary overhead. We're out in front of the wave because we're confident that the Twin Tiers and Finger Lakes regions are thirsty for local alternatives.When you think about your own brand development process, did you work with a distant team who delivered you a diluted, carbon copy idea that missed the mark or did you put your heads together with people who share your unique experience?Take, for instance, a recent example of a "rural-sourced", rebranding success as appreciated by our partners at the Steuben County Conference & Visitor Bureau. Unhappy with the disconnected and impersonal approach of their previous vendor, the Visitors Bureau came to us looking to partner with local professionals who could integrate international marketing knowledge with the region's true character. Designed and tested by our team, the fruit of this partnership was unveiled today; a new logo that only experience elicit.Ask yourself these questions the next time you have a marketing initiative that requires outside assistance:>> Are you giving your local marketing service providers a chance?>> Do you currently pay too much? Too little?>> Do you want a vendor, or a partner?>> Do you get individual attention from your current vendor?>> Do you initiate conversations or do they?>> If you've considered speaking with us, what's stopping you?We're bringing the big city to Elmira. Are you ready to move upstream? Brett M. Powell, M.S.Director of Client Services & Business Development