Huawei: GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success

The success behind an omnichannel campaign for Huawei - which witnessed GroupM, JCDecaux Play+ and Blis collaborate - was recently revealed at the JCDecaux Play+ programmatic launch event in Dubai. The campaign, specially tailored for the launch of Huawei's luxury phone Mate XT, aimed to position the device as a premium offering and raise awareness [...] The post GroupM, JCDecaux Play+, Blis collab to drive Huawei campaign success appeared first on Campaign Middle East.