HubSpot: Hubspot unveils 200+ AI-driven product updates to support Australian businesses

HubSpot has announced the launch of more than 200 product updates across its customer platform, with a significant focus on artificial intelligence (AI) integration. The updates aim to assist Australian businesses in bridging the AI adoption gap. According to a recent study conducted by HubSpot, only 17% of Australian businesses have implemented AI. The updates include AI tools embedded across sales, marketing, and service sectors, designed to provide immediate value to users. Key updates feature the introduction of four Breeze Agents, new functionalities for Marketing Hub Enterprise, and three new AI-powered Workspaces. Breeze Agents are tailored to assist go-to-market teams in scaling operations. These agents are specifically designed for customer service, knowledge base management, prospecting, and content creation. The Marketing Hub Enterprise updates encompass Lookalike Lists, Journey Automation, and Multi Account Management. The new AI-powered Workspaces are intended for use in sales, customer success, and help desk operations. HubSpot's AI tools are designed to offer deeper insights, expedite content creation, and introduce new automation features. Vice President and Managing Director for JAPAC at HubSpot, Dan Bognar, said: "In today's uncertain economic climate, AI is no longer a buzzword, it's become a competitive necessity. It's how companies are breaking through complexity, tightening budgets, and exceeding customer expectations. "Many businesses, especially SMBs, often don't know where to start with AI. They're reading headlines about larger companies investing significant resources in developing custom AI models and applications, but the tools they try tend to overpromise and underdeliver. Our latest product launches, including HubSpot's Breeze AI Agents, are embedded throughout our customer platform so businesses can realise value fast. These solutions address specific sales, service and marketing use cases through an easy, fast and unified approach." HungryHungry, an Australian platform, is utilising HubSpot's AI tools to reduce administrative overhead and enhance customer support. Chief AI Officer at HungryHungry, Scott Fox, said: "At the centre of our strategy at HungryHungry is a clear and bold commitment to AI. Internally, AI acts as a force multiplier, helping our team automate routine work, accelerate insight generation, and free up time for more meaningful, strategic contributions. Externally, it opens up entirely new paths for our customers to grow, streamline, and reimagine their businesses. "Leveraging HubSpot's unified platform and AI capabilities has significantly reduced the admin overhead for our customer support team. By automatically categorising incoming support tickets and surfacing suggested solutions, we've empowered our lean team to efficiently service our global customer base. "Additionally, AI-generated summaries give all our teams a quick, unified view of customer history. Creating a single AI-powered view of the customer that allows every team in the business to make decisions and move quickly to deliver great value. This has been critical as we continue scaling internationally and optimise our team." Want your daily shot of #AI powered, human curated news? Become a member of Mi3 Australia and ensure you get our Fast News daily newsletter straight to your inbox here . Got news you want to share with Mi3 Fast News? Email your media announcements with either Word or PDF attachments plus images to fastnews@ai.mi-3.com.au .