Press Release: Human Demand : Real-Time Weather Targeting for Mobile Ads: AppAudience Case Study

Mobile data layer generates 1.7x lift in CTR for CPG Client using weather data to power dynamic creative for only $0.12 per CPM.(PRWeb July 30, 2014)Read the full story at http://www.prweb.com/releases/2014/07/prweb12051730.htm