HyphaMetrics: Samba TV And HyphaMetrics Integrate Viewership Data And Cross-Media Panel
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with HyphaMetrics, an independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, [...] The post Samba TV And HyphaMetrics Integrate Viewership Data And Cross-Media Panel appeared first on TV News Check.
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HyphaMetrics is a New York-based SaaS platform that provides solutions such as yield management, customer acquisition and content optimization for brands and agencies.
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