iCrossing: Hearst's iCrossing Acquires Mediablaze
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Services group could have spurred the acquisition of Mediablaze. A new direction aims to turn the agency into a full-service marketing in customer experience, digital transformation, performance media and creative-driven content marketing campaigns.
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iCrossing is a New York-based digital marketing agency that allows companies to develop brand stories and gain insights into consumer behavior.
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