IDealogic Blog Diffusion of Innovation Theory: Part 1 of Brand Adoption Series

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95% fail. University of Toronto Professor Inez Blackburn has found that the failure rate of new grocery store products is 70 to 80%. Product adoption success depends on many factors, including innovativeness, awareness, application, pricing, and consumer satisfaction. As indicated […] The post Diffusion of Innovation Theory: Part 1 of Brand Adoption Series appeared first on IDealogic® Brand Lab.