IDealogic Blog Impulse Buying Behavior: Psychology of Purchasing II

Impulse buying is an unplanned decision to purchase goods or services whether we need them or not. Pre-pandemic, the average American spent $155.03 on unplanned purchases a month. Since the pandemic, that statistic has increased by 18%. Many factors subconsciously drive consumers to make impulse purchases. It’s important to understand the psychology behind impulse buying […] The post Impulse Buying Behavior: Psychology of Purchasing II appeared first on IDealogic® Brand Lab.