IDealogic Blog Neuromarketing: The Key to Understanding Subconscious Consumer Behavior

How do you best understand why consumers choose your brand versus a competitor’s (or vice versa)? Research tools such as focus groups, interviews, and surveys provide unique and helpful insights. Yet each have limitations that prevent us from obtaining a comprehensive understanding of the behaviors, needs, and preferences that influence the consumer decision-making process. Neuromarketing […] The post Neuromarketing: The Key to Understanding Subconscious Consumer Behavior appeared first on IDealogic® Brand Lab.