IDEO.org: The most popular design thinking strategy is BS

The 'How might we' design prompt is insidious, and it's time to bury it.Harvard Business Review lauds the collaborative prompt "How might we" (HMW) as the "one secret phrase that all top innovators use." And it's certainly known as the quickest way to shift design teams to think outside the box, whether those teams are staffed by software engineers or product designers. But although the original intent of HWM was to encourage open-minded problem-solving, it has morphed into something far different.Read Full Story