Derek Robson will be the new head of IDEO. His background? Marketing. Since March of this year, the $100 million design firm Ideo-known for selling the corporate world on "design thinking" and wooing clients ranging from Apple to Coca-Cola-has been searching for a new CEO. Today, Ideo announced that the position has been filled by Derek Robson, who will begin in January.Read Full Story
IDEO is a California-based company that offers services such as product design and consulting for industries including energy, healthcare, retail, and hospitality.