IEG: Gaming alliances help NFL marketing revenues

American sponsorship consulting and valuation firm, IEG, has announced that marketing spend on this season's edition of the National Football League (NFL) increased by some 5.1% year-on-year to reach $1.39 billion thanks in part to a rise in the value of deals the sport inked with firms involved in casinos and sportsbetting. Continual improvement: The Chicago-basedRead More »