iFranchise Group Blog Franchisor Marketing Support is Critical to Franchisee Success

In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker discusses the critical nature of a franchisor’s marketing efforts in the ultimate success of its franchisees. Jöcker notes that from choosing the right franchisees in the first place, to maintaining brand identity, the franchisor plays a pivotal role in ensuring that the entire […] The post Franchisor Marketing Support is Critical to Franchisee Success appeared first on iFranchise Group.